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    <loc>https://www.heysheryl.com/marketing</loc>
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    <loc>https://www.heysheryl.com/marketing/discopgrowth</loc>
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    <lastmod>2025-04-27</lastmod>
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      <image:title>Marketing - Driving DISCOP’s Growth Through Marketing Innovation</image:title>
      <image:caption>Where NuPaths Graduates Get Hired – Employer Outcomes Visual Created a visual showcasing employers who hire NuPaths grads, with testimonials to highlight career outcomes and support enrollment decisions.</image:caption>
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      <image:title>Marketing - Driving DISCOP’s Growth Through Marketing Innovation - Infographic Showcasing DISCOP Johannesburg’s Buyer Market and Regional Reach</image:title>
      <image:caption>Infographic used to accelerate exhibitor decisions by showcasing DISCOP Johannesburg’s verified buyer reach and market opportunity.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/marketing/nupaths-re-engagement</loc>
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    <lastmod>2025-04-27</lastmod>
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      <image:title>Marketing - Re-Engaging Cold Prospects with Decision-Driven Content</image:title>
      <image:caption>Where NuPaths Graduates Get Hired – Employer Outcomes Visual Created a visual showcasing employers who hire NuPaths grads, with testimonials to highlight career outcomes and support enrollment decisions.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/00a0e67f-aa4d-4746-8a61-caa0d4290a90/Screen+Shot+2025-04-12+at+4.24.04+PM.png</image:loc>
      <image:title>Marketing - Re-Engaging Cold Prospects with Decision-Driven Content - Why We Shared Theresa’s Story</image:title>
      <image:caption>Theresa’s story resonated with adults seeking a fresh start. Her testimonial built trust, showed what’s possible, and inspired hesitant leads to take the next step.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/marketing/nchra-membership</loc>
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    <lastmod>2025-08-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/46adc19c-eaf9-45da-8b28-4f0ecbec445e/Screen+Shot+2025-04-12+at+3.03.30+PM.png</image:loc>
      <image:title>Marketing - Next Concept HR Association Membership Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/2f98f235-3be0-4220-9cb0-1f6a6e399767/NCHA+email+campagin.png</image:loc>
      <image:title>Marketing - Next Concept HR Association Membership Engagement - Talent Acquisition Resource</image:title>
      <image:caption>An email campaign tailored to HR professionals in talent acquisition, promoting relevant tools and resources to boost engagement and support smarter hiring strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/1755739622290-BDVXL1WIEFK8NB923D4I/Screen+Shot+2025-08-20+at+9.26.43+PM.png</image:loc>
      <image:title>Marketing - Next Concept HR Association Membership Engagement - HR TechXpo Flyer</image:title>
      <image:caption />
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      <image:title>Marketing - Next Concept HR Association Membership Engagement</image:title>
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      <image:title>Marketing - Next Concept HR Association Membership Engagement - Morning Activities</image:title>
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      <image:title>Marketing - Next Concept HR Association Membership Engagement</image:title>
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  <url>
    <loc>https://www.heysheryl.com/marketing/wppi-event-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/4b13d4c3-9d2c-4ee5-bea8-51fed4073434/Screen+Shot+2025-03-01+at+11.12.36+PM.png</image:loc>
      <image:title>Marketing - WPPI Event Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/bfa9317d-2609-4f56-8c2f-4b92a5f4f605/Screen+Shot+2025-03-01+at+11.11.19+PM.png</image:loc>
      <image:title>Marketing - WPPI Event Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/marketing/inspire-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/3c484c14-aaab-47af-b267-57f232e5e7b0/inspire_we_did_it.jpg</image:loc>
      <image:title>Marketing - Driving Record-Breaking Growth and Engagement for INSPIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/deaec254-01fc-4831-be8c-98286d9dc0f5/Inspire_Logo_Dark.png</image:loc>
      <image:title>Marketing - Driving Record-Breaking Growth and Engagement for INSPIRE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/event-production</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-21</lastmod>
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  <url>
    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy-2ygex-2s5lx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
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      <image:title>Event Production - Sony Fashion Show at WPPI</image:title>
      <image:caption>‍ ‍</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/d95f4881-3da1-43b4-a121-2d046f59ad8c/WPPI2021_Logo_FullTitle.jpg</image:loc>
      <image:title>Event Production - Sony Fashion Show at WPPI - Execution and Team Coordination</image:title>
      <image:caption>Live Event Support Supported live production execution during the full event window, including pre-show preparation and runway delivery. Managed real-time adjustments backstage to keep the show on schedule. Ensured seamless coordination between backstage logistics and live audience experience.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy-czb8x-fxknz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
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      <image:title>Event Production - Global Investors Forum, First Edition</image:title>
      <image:caption>2. Speaker and Moderator Preparation Coordinated preparation for more than forty speakers, including government leaders, executives, and panelists. Collected and validated biographies, titles, photos, and speaking materials as needed. Provided guidance packages for moderators to support timing, tone, and discussion flow. Prepared tailored notes for each speaker to ensure accurate stage introductions.</image:caption>
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  <url>
    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy-2ygex</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/e27cf05f-b724-4377-8906-2841d7d8113a/March-18-Virtual-Tech-Fusion-Banner__final___-Email-Header-800-x-410-px__.png</image:loc>
      <image:title>Event Production - Tech Fusion Career Events, NuPaths</image:title>
      <image:caption>‍ ‍</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/1a3b758f-8e7a-4eae-a938-74c11d51195a/486261492_1100642025408736_6209274319084005039_n.jpg</image:loc>
      <image:title>Event Production - Tech Fusion Career Events, NuPaths - Objective Redesign the Employer Connection sessions into Tech Fusion, a scalable, high-impact career event series that increases employer participation, elevates graduate visibility, strengthens hiring pipelines, and establishes a flagship workforce engagement platform for NuPaths.Strategic Approach</image:title>
      <image:caption>1. Event Format Redesign Created the new Tech Fusion event model to replace the basic Employer Connection sessions. Introduced structured programming, including: Industry speakers Employer presentations Q and A sessions Speed networking or speed interviews Onsite professional headshots Resume reviews Designed separate virtual and in person flows that maximized engagement.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Event Production - Tech Fusion Career Events, NuPaths - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy-czb8x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
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      <image:title>Event Production - DISCOP Dubai, Launch Operations and Strategic Event Development - Make it stand out</image:title>
      <image:caption>‍ ‍</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/082d3b13-9cb9-49d7-95fc-6c1c8c99c308/PCo4LLv6-discop1-1.jpg</image:loc>
      <image:title>Event Production - DISCOP Dubai, Launch Operations and Strategic Event Development</image:title>
      <image:caption>Exhibitor Experience and Marketplace Structure Built the onboarding and servicing process for exhibitors. Designed booth assignments, logistics documentation, and communication guidelines. Developed exhibitor manuals, timelines, and information packets. Ensured clear pathways for buyers, sellers, screeners, and partners. Sponsorship and Partner Integration Coordinated deliverables for sponsors and partners. Supported partnership activations and VIP event requirements. Ensured all branding, signage, and meeting spaces reflected partner agreements.</image:caption>
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    <image:image>
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      <image:title>Event Production - DISCOP Dubai, Launch Operations and Strategic Event Development - Execution, A to Z</image:title>
      <image:caption>Pre-Event Execution Finalized the event budget and managed vendor payments and timelines. Directed signage production and approved layouts for directional clarity. Oversaw exhibitor move-in schedules and booth build coordination. Prepared staffing plans, assignments, and operational run books. Onsite Execution Managed venue setup, registration operations, and contractor coordination. Directed the installation of signage, booths, screening rooms, and networking areas. Ensured exhibitor support teams were prepared and responsive. Oversaw the marketplace environment to maintain a professional presentation throughout the event.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
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      <image:title>Event Production - Human Experience Summit, HR.com - Make it stand out</image:title>
      <image:caption>‍ ‍</image:caption>
    </image:image>
    <image:image>
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      <image:title>Event Production - Human Experience Summit, HR.com - Strategic Approach</image:title>
      <image:caption>1. Program Architecture and Production Planning Developed the production plan for the pre conference and three day main event. Organized session schedules, exhibitor hall windows, networking times, and structured daily flow. Created run of show documentation and production notes for every session type. 2. Speaker and Moderator Preparation Managed onboarding for speakers and moderators across keynotes, breakouts, and roundtables. Delivered technical instructions, timing guidance, expectations, and rehearsal support. Ensured all presenters entered the live environment with clear direction and well prepared content.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Event Production - Human Experience Summit, HR.com - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.heysheryl.com/event-production/blog-post-title-one-99afy-czb8x-57eg9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-09</lastmod>
    <image:image>
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      <image:title>Event Production - DISCOP Johannesburg 2016</image:title>
      <image:caption>2. Moderator Support and Session Preparation Provided moderators with updated speaker information and session briefs from the programming team. Confirmed session flow, timing, and participant roles. Ensured moderators had the context needed to guide discussions effectively. 3. Backstage and On-Site Speaker Management Oversaw backstage check in, timing, and speaker readiness for all learning sessions. Coordinated with audiovisual teams to load and test materials. Supported speakers with run of show details and guided transitions. Monitored timing to keep sessions running smoothly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67c38a749eb7172bf0ad9b14/498a78a0-2bde-46e9-999f-1ba136d9a815/Screen+Shot+2025-12-08+at+10.53.40+PM.png</image:loc>
      <image:title>Event Production - DISCOP Johannesburg 2016</image:title>
      <image:caption>4. Presentation and Materials Management Reviewed and organized presentations as they were received. Completed last minute edits in collaboration with speakers. Uploaded, cued, and tested files with the AV team. 5. Real Time Troubleshooting and Support Resolved travel delays, speaker swaps, and timing changes quickly. Communicated updates to moderators and production staff in real time. Maintained a calm, solutions focused environment backstage.</image:caption>
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    <loc>https://www.heysheryl.com/about</loc>
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    <lastmod>2026-01-16</lastmod>
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    <loc>https://www.heysheryl.com/contact</loc>
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    <lastmod>2025-04-26</lastmod>
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    <loc>https://www.heysheryl.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2026-01-23</lastmod>
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