Hey, I’m Sheryl, your events and marketing BFF.

I’m the one who treats your goals like my own and makes events and marketing feel more human. I blend strategy, creativity, and heart to turn ideas into results that matter.

Event Strategy and Production

I build events from the inside out. I have produced multi day virtual summits, international expos, global forums, and redesigned career events that increased employer and student participation. I develop program content, session flows, scripts, and speaker materials that create smooth, memorable experiences.

Content Strategy

I create content with clarity and purpose. For events, that means the narratives, scripts, and frameworks that guide speakers and shape the audience experience. In marketing, I develop messaging, emails, social content, blogs, case studies, and landing pages that tell meaningful stories and build trust.

Digital Marketing

I design digital strategies that are creative, measurable, and aligned with what audiences want. I build funnels, email automations, social content, and campaigns that increase visibility and drive action. Every touchpoint has a purpose, and I make sure it works.

At my core, I believe great events and great marketing are about connection. When people feel seen, they engage. When they trust you, they act.