Hey, I’m Sheryl.

I’m an events and marketing leader who loves bringing people together.

I’ve spent my career creating events, content, and campaigns that connect with people. I’m a big-picture thinker who also loves the details, from shaping the strategy and experience to working with speakers, content, creative, and production to bring it all together.

Event Strategy & Production

I’ve produced everything from multi-day virtual conferences and international events to professional programs and live experiences. I think about the full journey, from why people are there and how the event flows to the content, speakers, communications, and all the details that make it work.

Content Strategy

Good content is a big part of a good event. I’ve developed event messaging, speaker content, scripts, session flows, marketing campaigns, and communications that help people understand what’s happening, why it matters, and how to engage.

Audience Engagement

I’m always thinking about the audience. What matters to them? What will get their attention? What will keep them engaged?

My marketing background gives me another lens when I’m building events. I use audience insights, messaging, email, social, and digital content to build interest, encourage participation, and keep the connection going before, during, and after an event.

At the end of the day, it all comes back to people. Creating the right environment for them to learn, connect, share ideas, and be part of something together.