DISCOP Dubai, Launch Operations and Strategic Event Development
Role: Operations Director (Conference and Expo Production)
Intro
DISCOP is a global marketplace for television and digital content, originally established with editions in Africa and Istanbul before expanding into the Middle East. It brings together broadcasters, streamers, producers, and distributors to buy, sell, and develop media content across emerging markets.
Objective
As Operations Director for the inaugural Dubai edition, I led the full development and execution of all operational components, including vendor sourcing, budgeting, exhibitor logistics, signage, staffing, partner deliverables, and onsite coordination.
Challenge
As the first DISCOP event in the Middle East, there were no existing local vendors, processes, documents, layouts, or workflows to rely on. Every operational element needed to be identified, designed, and implemented for the first time.
To ensure a successful launch, the event required a clear operational plan, a reliable vendor ecosystem, an organized exhibitor experience, a functional marketplace layout, consistent communication systems, and careful budget management.
Strategic Approach
Operational Strategy for a New Market Launch
Designed the full operational plan for DISCOP Dubai.
Defined requirements for registration, marketplace layout, booth construction, meeting zones, and screening areas.
Structured workflows that created a clear and organized experience for exhibitors and delegates.
Vendor and Contractor Strategy
I researched, evaluated, sourced, and managed all major vendors, including:
Registration systems
Printing and signage companies
Exhibition booth and build-out contractors
AV, staging, and technical partners
Staffing providers
Catering and hospitality teams
Furniture and décor suppliers
I also negotiated contracts and ensured alignment with the event budget.
Exhibitor Experience and Marketplace Structure
Built the onboarding and servicing process for exhibitors.
Designed booth assignments, logistics documentation, and communication guidelines.
Developed exhibitor manuals, timelines, and information packets.
Ensured clear pathways for buyers, sellers, screeners, and partners.
Sponsorship and Partner Integration
Coordinated deliverables for sponsors and partners.
Supported partnership activations and VIP event requirements.
Ensured all branding, signage, and meeting spaces reflected partner agreements.
Execution, A to Z
Pre-Event Execution
Finalized the event budget and managed vendor payments and timelines.
Directed signage production and approved layouts for directional clarity.
Oversaw exhibitor move-in schedules and booth build coordination.
Prepared staffing plans, assignments, and operational run books.
Onsite Execution
Managed venue setup, registration operations, and contractor coordination.
Directed the installation of signage, booths, screening rooms, and networking areas.
Ensured exhibitor support teams were prepared and responsive.
Oversaw the marketplace environment to maintain a professional presentation throughout the event.
Results
✔ Successfully launched the first DISCOP Dubai with full operational stability
✔ Established the operational systems and standards used for future events
✔ Delivered a structured and professional business environment for exhibitors and delegates
✔ Built strong vendor partnerships that supported a reliable and polished event
✔ Created scalable processes for logistics, communication, and marketplace operations
